Your business deserves Next Level branding
Build a brand that attracts the right audience and lingers in their minds after every interaction.
Build my brand
Brands that give you a good gut feel
Think about the businesses you love and support. That coffee shop with the perfect vibe. The clothing label that makes you feel like your best self. The car that shows you've made it.
You love these businesses for a reason - they resonate with you, they talk to you like a real person and show up consistently. That's how good branding works.
Good gut-feel brands don't follow trends or copy competitors. They discover what makes them different and communicate that difference through magnetic brand building that connects with people.
When strategy meets smart design
We're not the kind of branding agency that whips up a logo and calls it a day. At Upstairs, our pre-game is as important as the big day.
Brand strategy
Get clear on who you are and why anyone should care (tough love, but someone's got to say it. We work with you to find the soul of your brand so that our designers have the insights and inspiration to create the visuals that embody it.
Brand voice
One of the biggest mistakes businesses make is investing in visuals but forgetting about brand voice. Just like your best mate, your brand should have lovable personality traits. Whether you want to emulate a witty barista or a worldly thought leader, we make sure your brand has a distinctive voice.
Visual identity
A brand is not a logo - it's a cliche agency saying, but we had to say it. A brand identity is a visual system. It's how every element works together to convey your brand personality. From how colours evoke emotion to how typography sets the tone, your brand identity tells a story and expresses your values.
Brand guidelines
Think of your brand guidelines as your Brand Bible, minus the confusing metaphors. Guidelines keep your branding consistent and give your team a framework for application. From how to use your logo (and how not to) to which colours work where, your guidelines keep your brand looking great and sounding real.
Brand application
From social media posts to creative campaigns, we show you how to adapt your brand across every touchpoint. Need to look great on LinkedIn and in investor decks? We'll make sure no matter where your brand shows up, it's impactful and consistent.
What's it like Upstairs?
Strategy is the framework from which we work. It's how we approach every service we provide. But we also provide strategy as a service in and of itself. This is how it works:
Strategy first, always
No brand hunches here. We're a strategy-led branding agency that uses real-world insights as the bedrock of our brands. Our brands aren't just sexy - they're designed with your audience front of mind.
Ideas on the edge
We're creative - there, we said it. Whether it's team collabs that go sideways or forcing ourselves to forget every brand we've seen before (if only that Men in Black memory eraser was real), we do whatever it takes to keep our ideas original to give you that Next Level edge.
Feel good client experience
We keep it real with straight talk, smart moves and good times. We want you to smile through every milestone while we create something that feels exactly right. Because if you're not having fun while your business levels up, we're doing it wrong.
Great branding starts with a conversation. Let's have one.
Real talk from
real businesses
“We were on the lookout for a design agency to assist us with our various projects and stumbled upon Upstairs. They have been an incredible partner, and we couldn't be happier with our choice. Their work is consistently timely, top-notch, and collaborating with them is a breeze!”
Adam Thomson
Marketing Director
“Finding Upstairs was a game changer for us! Their team delivers exceptional work on time, and working with them is always a pleasure!”
Jane Doe
Marketing Director
“Searching for a design agency to support our projects led us to Upstairs, and it was a fantastic decision. They've proven to be an amazing partner, delivering high-quality work on time every time. Working with them is always smooth and enjoyable!”
Peter Fonda
Lead Designer
Build your brand right.
Branding that goes beyond the surface level to give your business the best chance to grow.
Beyond branding to application
Ready to roll out your new brand? Our team handles everything from websites to marketing to creative campaigns. Because sometimes you need more than a brand guide - you need someone to make it happen.
Strategy
Know exactly what success looks like and follow a roadmap to get there.
START MY STRATEGY
Branding
Define a purposeful brand and make it look and sound as good as you are.
BUILD MY BRAND
Development
Lift your digital presence to enhance customer experience and drive action.
DESIGN MY DIGITAL
Marketing
Show up where it matters and say the right thing to the right people.
MARKET MY BUSINESS
CRM Strategy
Automate your marketing, measure your performance and accelerate growth.
GET VALUABLE DATA